Same Studio. New Mindset.

After 10 years of We Are Duo, we felt it was time for a change. So, we have renamed and relaunched as Mindset. Visit our new website to find out more.

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What started out as a simple piece of design of some promotional material turned into a rebrand of land surveying company Six West.

The name of the company is dervied from the location coordinates of their business premises, six degrees west. The colour palette had been well established throughout the company so we worked to find a new way to present and breathe new life into their brand identity.

We stripped back the graphical elements of their existing logo, stuck to clean and clear typography and gave a simple nod to the origin of the name by using the symbol for ‘degrees’ on the end of the logoform. The subtle use of colour achieved the tie-in to existing brand colours and the circle shape of the ‘degree’ symbol was used to bring visual interest to the rebranding elements.