Same Studio. New Mindset.

After 10 years of We Are Duo, we felt it was time for a change. So, we have renamed and relaunched as Mindset. Visit our new website to find out more.

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Foxes Rock has been a client of ours since it’s conception. Foxes Rock is an area in the Cooley Mountains in Ireland which is steeped in myth and legend where a sleeping giant is said to lay. The perfect tale to serve as the basis for an Irish craft beer.

When we first developed the Foxes Rock We hand drew all the type, as well as illustrated the fox standing proudly atop a cliff. What we ended up with was a beautiful antiquated aesthetic that reflects the historical nature of its namesake in the Cooley mountains.

As Foxes Rock grew to be one of the leading craft beer brands in Ireland the tone of the brand needed to develop. Responding